Bronzo Packaging · 2020
Adore Repackaging Packaging per assorbenti igienici
- A' Design Award di Bronzo 2020 in Packaging
- CLIENT: Etereo Pte Ltd
- Estimated Number of Design Views: 13,702
- Verification code 5DA4EFA9D7 · Verify this award
Colors
About Adore Repackaging Packaging per assorbenti igienici
Adore è un progetto di packaging per assorbenti igienici. La confezione utilizza un carattere tipografico scritto a mano come principale elemento di design, per trasmettere una sensazione di giovinezza e vitalità. Il layout è essenziale e si sviluppa su uno sfondo neutro, così che l'attenzione si concentri sul tema della salute femminile. Ogni confezione è realizzata in foglio di alluminio completamente sigillato con una chiusura richiudibile, che consente all'utente di prelevare il necessario e richiudere la confezione per proteggere gli assorbenti da germi e batteri. Sono prodotti tre formati, per proteggi-slip e per l'uso diurno e notturno.
About the A' Design Award di Bronzo
Adore Repackaging Packaging per assorbenti igienici ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Adore Repackaging Packaging per assorbenti igienici sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Adore Repackaging Packaging per assorbenti igienici soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Dimensions & Packaging
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Tags
- Sanitary Pads, Repackaging, Rebranding, Females
- Production Technology
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Design Challenge
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Research
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Inspiration
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Project Duration
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Operation Flow
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
