Bronzo Packaging · 2020

Rosé Etichetta per vino

by Ximena Ureta

A' Design Award di Bronzo 2020 in Packaging
CLIENT: Concha y Toro
Estimated Number of Design Views: 23,303
Verification code 5D6590D840 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Rosé Etichetta per vino

Rose è un'etichetta creata per un vino rosato prodotto in Cile. L'etichetta misura 85 per 90 millimetri ed è stampata su carta materica da 89 grammi per metro quadrato. Cinque colori speciali sono applicati in offset digitale, con finiture in lamina oro, lamina nera, rilievo e bassorilievo. Il progetto trae ispirazione dalle rose, dai petali, dalle foglie di vite e dai colori tenui del cielo serale. I viticci della vite si intrecciano attorno al testo. La bottiglia contiene 375 millilitri, un piccolo formato inedito per questa categoria di vini in Cile.

About the A' Design Award di Bronzo

Rosé Etichetta per vino ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Rosé Etichetta per vino sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Rosé Etichetta per vino soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensions & Packaging: Label Dimension: 85x90 mm
Tags: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Production Technology: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Design Challenge: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Research: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiration: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Project Duration: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Operation Flow: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Image Credits: Diego Agurto