Il progetto KitKat Chocolatory L'interior Design Commerciale di Justin Vinet - Model/ctzn è un vincitore molto stimato del prestigioso 2020 A' Design Award d'Oro nella categoria Design di Spazi Interni ed Esposizioni.
OroInterni· 2020
KitKat Chocolatory L'interior Design Commerciale
Cliente: Unique Store Fixtures
Vincitore del premio A' Design Award d'Oro nella categoria Interni
Vincitore del Premio Verificato
Verifica lo Stato del Premio per #101411Il Design
Informazioni su KitKat Chocolatory L'interior Design Commerciale
Rappresentare il concept e il brand nel suo complesso in modo innovativo attraverso il design del negozio, specifico per il mercato canadese e per la clientela di Yorkdale. Sfruttare l'esperienza di un pop up precedente e di location internazionali per innovare e ripensare l'intera esperienza. Crea un negozio ultra funzionale, che funzioni bene per uno spazio intricato e ad alto traffico.
Il Riconoscimento
Informazioni sul A' Design Award d'Oro
KitKat Chocolatory L'interior Design Commerciale ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che KitKat Chocolatory L'interior Design Commerciale sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. KitKat Chocolatory L'interior Design Commerciale crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Dietro il Design
Press Kit
Crediti, membri del team e dettagli tecnici forniti dal designer.
- Proprietà Uniche
- Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space. - Tag
- pop-up, interactive, branding, experience, flagship,
- Tecnologia di Produzione
- The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
- Sfida Progettuale
- It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction. - Ricerca
- All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized. - Ispirazione
- For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
- Durata del Progetto
- The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
- Flusso Operativo
- The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
- Brevetti
- Copyrights belong to Nestle, 1911
- Membri del Team
- Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared - Crediti Immagini
- Photographer: One Method, 2019
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