Argento Interni · 2020
Pizza Marzano Select Interior design di un ristorante
by Jydp
- A' Design Award d'Argento 2020 in Interni
- CLIENT: Pizza Marzano
- Estimated Number of Design Views: 20,004
- Verification code FF2811CC6A · Verify this award
Colors
About Pizza Marzano Select Interior design di un ristorante
Pizza Marzano Select è l'interno di una pizzeria situata a Shanghai. Il concept progettuale nasce dalle forme geometriche che si creano quando una pizza viene tagliata e condivisa. Forme semicircolari sono applicate all'apertura della facciata, alle colonne e alle pareti della cucina. Una parete d'effetto ospita migliaia di bacchette in acrilico blu che possono essere disposte secondo motivi diversi. I soffitti impiegano materiali fonoassorbenti e una porzione curva del soffitto è rifinita con pannelli acustici forati. I tavoli, flessibili, accolgono ospiti singoli, piccoli gruppi e comitive di oltre dieci persone.
About the A' Design Award d'Argento
Pizza Marzano Select Interior design di un ristorante ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Pizza Marzano Select Interior design di un ristorante sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Pizza Marzano Select Interior design di un ristorante è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern. - Dimensions & Packaging
- From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
- Tags
- JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
- Production Technology
- With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment. - Design Challenge
- The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
- Research
- Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
- Inspiration
- As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
- Project Duration
- The project is location in shanghai which started from October 2019 and finished on December 2019
- Operation Flow
- The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
- Patents
- Copyrights belong to JYDP,2019
- Image Credits
- Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020
