Bronzo Grafica · 2021
2018 Welcome Package DGUT Cofanetto di ammissione
by Ruikang Xie
- A' Design Award di Bronzo 2021 in Grafica
- CLIENT: Xiexie Design
- Estimated Number of Design Views: 8,499
- Verification code CDE69C0FA4 · Verify this award
Colors
About 2018 Welcome Package DGUT Cofanetto di ammissione
2018 Welcome Package DGUT è un cofanetto di benvenuto per la lettera di ammissione, ideato per le matricole della Dongguan University of Technology, in Cina. Il progetto unisce il carattere cinese "Guan" alla michelia alba, il fiore simbolo della città di Dongguan, dando vita a un design tipografico e a un sistema visivo coordinato. La confezione estraibile custodisce una borsa in tela, un quaderno, un astuccio e due atlanti del territorio. Sono inclusi anche due flaconi: uno contenente fiori essiccati di michelia alba e uno con messaggi manoscritti. Il packaging vuole trasmettere alle matricole un senso di appartenenza e valorizzare la cultura locale.
About the A' Design Award di Bronzo
2018 Welcome Package DGUT Cofanetto di ammissione ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che 2018 Welcome Package DGUT Cofanetto di ammissione sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. 2018 Welcome Package DGUT Cofanetto di ammissione soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The original intention is to design a set of vital and considerate gift box of admission letter with a sense of belonging for Dongguan University of Technology, which will be dispatched to freshmen all over the country and also carry the expectation to bring the new Dongguan culture to people. Therefore, michelia alba, the city flower of Dongguan, has been selected as the symbol of Dongguan culture for project design.
- Dimensions & Packaging
- 360mmx260mmx55mm
- Tags
- Future, humanistic life, flowers
- Production Technology
- This gift box adopts a pull out box so that one can see the gift box in a more comprehensive way. In addition, the real michelia alba has also been put into a small bottle so that freshmen from all over China can feel the blooming scent of Dongguan. A lot of thoughts have been put into assembling and producing materials.
- Design Challenge
- We have creatively added two local atlases into the gift box. The first one is Culture of Dongguan, which integrates the graphics, the texts and the map positioning of Dongguan Art Museum, Dongguan Museum and other cultural aggregation sites into one book.
- Research
- Humanistic feelings have always been a missing part in gift boxes on the market but this gift box design for freshmen has combined the local culture and the Dongguan’s feelings for those freshmen. We have prepared brochures with stories on Dongguan and plants with scents of Dongguan so as to convey the real scents of Dongguan via real objects, and to bridge the feelings between freshmen and the university in Dongguan.
- Inspiration
- Centering on the design concept of I will come to Dongguan for my prospect, we have combined the Chinese character Guan with the elements of the city flower of Dongguan, the michelia alba, to make the font design and a complete set of visual departure gift box. It carries a hopeful future and the expectation toward the new city and the new study career.Dongguan is a city in China.
- Project Duration
- Started in July 2018, completed in September, completed in Dongguan, China
- Operation Flow
- Students can pull and open the gift box by holding the woven tassel on one side of the box, and then see the rich and uniform design of canvas bag, notebook, pen bag, atlas, etc. Another point with the strongest humanistic ideas are two “drifting bottles”. In addition to the bottle with dried michelia alba, 5000 pieces of message notes handwritten by elder brothers and sisters, teachers and leaders of Dongguan University of Technology have also been put into the bottle randomly.
- Image Credits
- Image #1-5 Zhang Jingwen
