Argento Grafica · 2021
Wolffstrunk Identità aziendale
- A' Design Award d'Argento 2021 in Grafica
- CLIENT: Gerhard Wolff – Wolffstrunk
- Estimated Number of Design Views: 39,383
- Verification code AE2F2ED4D7 · Verify this award
Colors
About Wolffstrunk Identità aziendale
Wolffstrunk è un'identità aziendale creata per un marchio di grappe e liquori alla frutta prodotti in una distilleria privata. Sintesi grafica e precisione caratterizzano l'identità visiva. Una figura semplificata di lupo funge da marchio del sistema di corporate design, alla quale viene aggiunta la forma stilizzata di una goccia. Una testa mobile conferisce al marchio un carattere ironico e consente layout dinamici. Il sistema comprende un marchio composito, la modulistica aziendale, le etichette delle bottiglie, manifesti, cartoline, un brand book e una breve animazione per il sito web.
About the A' Design Award d'Argento
Wolffstrunk Identità aziendale ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Wolffstrunk Identità aziendale sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Wolffstrunk Identità aziendale è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Image Credits
- #1-#5 Karen Cuthbert, 2020
