Argento Interni · 2021
K11 Art House Cinema
- A' Design Award d'Argento 2021 in Interni
- CLIENT: K11 Art House by UA Cinemas
- Estimated Number of Design Views: 21,407
- Verification code D5FF900A6F · Verify this award
Colors
About K11 Art House Cinema
K11 Art House è un interno cinematografico situato a Hong Kong, Cina. Il progetto si ispira al tema di una residenza di montagna innevata, richiamando l'architettura alpina svizzera, e trasferisce elementi costruttivi tradizionali in uno spazio commerciale contemporaneo. La sede occupa 6034 metri quadrati e riunisce almeno cinque formati di consumo, tra cui un negozio di musica, un open bar, uno spazio espositivo, un centro per spettacoli e un servizio sociale personalizzato. Marmo, alluminio, tessuto, moquette e vetro sono impiegati in tutto l'ambiente. L'intento è trasformare il cinema in un complesso ricreativo.
About the A' Design Award d'Argento
K11 Art House Cinema ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che K11 Art House Cinema sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. K11 Art House Cinema è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
- Dimensions & Packaging
- Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6034 sqm - Tags
- cinema, interior design, entertainment space, commercial space, renovation project
- Production Technology
- In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
- Design Challenge
- With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
- Research
- By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
- Inspiration
- Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
- Project Duration
- The project started in 2018 in HK, China and finished in 2019 in the same place.
- Operation Flow
- In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
- Patents
- Copyrights belong to Oft Interiors, 2019.
- Image Credits
- All images used in the submission was taken by Dennis Lo.
