Bronzo Grafica · 2021
Jiangmen Culture and Tourism Logo e identità di marca
by EUCA Culture and Communications Co. Ltd.
- A' Design Award di Bronzo 2021 in Grafica
- CLIENT: Jiangmen culture, tourism, radio, television and Sports Bureau
- Estimated Number of Design Views: 9,529
- Verification code 35A951EB08 · Verify this award
Colors
About Jiangmen Culture and Tourism Logo e identità di marca
Jiangmen Culture and Tourism è un logo e un'identità di marca creati per il settore della cultura e del turismo di Jiangmen, città della provincia del Guangdong, nel sud della Cina. Il logo trae ispirazione dal carattere tradizionale cinese Men, che significa porta, e dalla struttura dell'arco commemorativo. All'interno della forma della porta si combinano elementi tratti dal paesaggio urbano, dall'architettura, dal patrimonio culturale, dal paesaggio naturale e dalle piante di Jiangmen. L'oro opaco suggerisce una città ricca ma al tempo stesso sobria. È stato inoltre sviluppato un manuale di identità di marca per garantirne un'applicazione coerente.
About the A' Design Award di Bronzo
Jiangmen Culture and Tourism Logo e identità di marca ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Jiangmen Culture and Tourism Logo e identità di marca sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Jiangmen Culture and Tourism Logo e identità di marca soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - Tags
- Branding, City, Culture and tourism, Logo design, Visual system
- Design Challenge
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- Research
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- Inspiration
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- Project Duration
- June 2019 – April 2020, Shanghai, China
- Operation Flow
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- Image Credits
- Ellain Li, Grace Xu， Di Tang
