Argento Packaging · 2021
Oink L'imballaggio
by Studio 33
- A' Design Award d'Argento 2021 in Packaging
- CLIENT: Sin Ravnice
- Estimated Number of Design Views: 32,848
- Verification code 1464029B8C · Verify this award
Colors
About Oink L'imballaggio
Per garantire la visibilità sul mercato del cliente, è stato selezionato un aspetto giocoso. Questo approccio simboleggia tutte le qualità del marchio, originali, deliziose, tradizionali e locali. L'obiettivo principale dell'utilizzo di nuove confezioni di prodotti era quello di presentare ai clienti la storia dietro l'allevamento di maiali neri e la produzione di prelibatezze tradizionali a base di carne di altissima qualità. Una serie di illustrazioni sono state create con la tecnica dell'incisione su linoleum che mostrano l'artigianato. Le illustrazioni stesse presentano autenticità e invitano il cliente a pensare ai prodotti Oink, al loro sapore e consistenza.
About the A' Design Award d'Argento
Oink L'imballaggio ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Oink L'imballaggio sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Oink L'imballaggio è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
- Dimensions & Packaging
- Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm
Box Packaging
195 mm x 140 mm x 110 mm - Tags
- packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
- Production Technology
- The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
- Design Challenge
- Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
- Research
- The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Inspiration
- OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
- Project Duration
- The project started in April 2019 in Osijek and finished in October 2019 in Osijek
- Operation Flow
- Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Patents
- OINK Trademark (2020) Sin Ravnice
- Image Credits
- Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019
