Ferro Grafica · 2021
Chinese Zodiac Tipografia
by Mengyu Cao
- A' Design Award di Ferro 2021 in Grafica
- CLIENT: YiQi Hanzi
- Estimated Number of Design Views: 12,581
- Verification code CE9029CBAB · Verify this award
Colors
About Chinese Zodiac Tipografia
La tipografia dello zodiaco cinese comprende 12 caratteri. Ratto, Bue, Tigre, Coniglio, Drago, Serpente, Cavallo, Capra, Scimmia, Gallo, Cane, Maiale. Combina la calligrafia cinese e il tradizionale disegno ad acquerello cinese. Con il pensiero progettuale, rompe le forme calligrafiche originali e aggiunge armoniosamente disegni creativi per mostrare il significato di ogni carattere al suo interno. I caratteri cinesi sembrano sempre disegni complicati per le persone che non conoscono il cinese. Lo scopo di questo progetto è rendere i caratteri cinesi comprensibili a tutti per diffondere la cultura cinese.
About the A' Design Award di Ferro
Chinese Zodiac Tipografia ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Chinese Zodiac Tipografia sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Chinese Zodiac Tipografia è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig. - Dimensions & Packaging
- This typography set can be used as culture posters as I shown with the images.
- Tags
- graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
- Production Technology
- Chinese traditional calligraphy, Chinese traditional watercolor drawing
- Design Challenge
- Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
- Research
- Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
- Inspiration
- At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.
I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters. - Project Duration
- This project started in January 2020 in San Francisco and finished in August.
- Operation Flow
- This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
