Lazarus Effekt Illustrazioni per campagna by Lara Wilkin

Bronzo Grafica · 2021

Lazarus Effekt Illustrazioni per campagna

by Lara Wilkin

A' Design Award di Bronzo 2021 in Grafica
CLIENT: Lara Wilkin
Estimated Number of Design Views: 11,654
Verification code 3157E59B3C · Verify this award

Visit Site View at A' Design Award Press Release

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About Lazarus Effekt Illustrazioni per campagna

Lazarus Effekt è una serie di illustrazioni realizzate per una campagna di sensibilizzazione crossmediale dedicata all'effetto Lazzaro. L'effetto Lazzaro, termine coniato dal paleontologo David Jablonski, descrive la riscoperta di una forma di vita ritenuta perduta o estinta. Le illustrazioni raffigurano piante e animali ritrovati. Ogni figura è disegnata come grafica vettoriale in bianco e nero ed è ricca di dettagli, così che l'osservatore possa scoprire sempre di più soffermandosi più a lungo. Le stampe di grande formato fungono da chiave visiva che collega manifesti, volantini, banner e infografiche.

About the A' Design Award di Bronzo

Lazarus Effekt Illustrazioni per campagna ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Lazarus Effekt Illustrazioni per campagna sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Lazarus Effekt Illustrazioni per campagna soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensions & Packaging: main illustration 32000 mm / 23428 mm
Tags: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Production Technology: Drawn layout and adobe illustrator vectors
Design Challenge: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiration: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Project Duration: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Operation Flow: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Image Credits: Lara Wilkin