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Who's That Eating Libro Illustrato Pop-up by Keitaro Sugihara
Who's That Eating Libro Illustrato Pop-up by Keitaro Sugihara
Who's That Eating Libro Illustrato Pop-up by Keitaro Sugihara
Who's That Eating Libro Illustrato Pop-up by Keitaro Sugihara
Who's That Eating Libro Illustrato Pop-up by Keitaro Sugihara

Oro Grafica · 2021

Who's That Eating Libro Illustrato Pop-up

by Keitaro Sugihara

  • A' Design Award d'Oro 2021 in Grafica
  • CLIENT: Keitaro Sugihara
  • Estimated Number of Design Views: 49,833
  • Verification code E6B53491E6 · Verify this award
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About Who's That Eating Libro Illustrato Pop-up

Questo libro pop-up interattivo segue sette animali che gustano i loro snack preferiti, ciascuno con una piega pop-up 3D che mette in mostra il loro stile distintivo di mangiare. Ogni pop-up è stato progettato con un singolo ritaglio di pagina e una seconda pagina di supporto che rivela l'interno di ogni bocca e aggiunge integrità strutturale. Questo design semplice, combinato con illustrazioni a collage di carta, dona vita a ogni animale. Il testo include suoni del mangiare tramite onomatopee giapponesi, incoraggiando il lettore ad aprire e chiudere le pagine mentre gli animali sgranocchiano.

About the A' Design Award d'Oro

Who's That Eating Libro Illustrato Pop-up ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Who's That Eating Libro Illustrato Pop-up sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Who's That Eating Libro Illustrato Pop-up crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Press Kit

Unique Properties
This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging
180 mm x 195 mm x 25 mm
Tags
Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology
Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge
The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research
For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration
After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration
The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow
For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.

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