Ferro Packaging · 2021
Beltur Go Packaging alimentare
by Musa Celik
- A' Design Award di Ferro 2021 in Packaging
- CLIENT: Beltur
- Estimated Number of Design Views: 14,268
- Verification code B20C0D754A · Verify this award
Colors
About Beltur Go Packaging alimentare
Beltur Go è una linea di packaging per alimenti e bevande progettata per l'utilizzo nei grandi parchi urbani. La vaschetta per il cibo può essere appoggiata sul bicchiere della bevanda e la cannuccia attraversa la vaschetta stessa, così da tenere cibo e bevanda con una sola mano. Piccole aree pieghevoli presenti sulla vaschetta possono essere aperte per contenere le salse. La vaschetta può essere utilizzata anche da sola, con una forchetta posizionata sulla parte superiore. Tutti i componenti sono realizzati in cartoncino Bristol da 350 grammi con stampa offset; la carta sostituisce la plastica al fine di ridurre i rifiuti plastici. Ogni confezione viene fornita in piano, per semplificare stoccaggio e trasporto.
About the A' Design Award di Ferro
Beltur Go Packaging alimentare ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Beltur Go Packaging alimentare sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Beltur Go Packaging alimentare è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- The package enables you to hold your food and drink together with one hand.
The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.
Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench. - Dimensions & Packaging
- Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm - Tags
- Snack, Take Away, Food Box, On The Go
- Production Technology
- All packaging was produced using 350 grams of American Bristol paper using offset printing.
- Design Challenge
- For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
- Research
- Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.
Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.
We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste. - Inspiration
- Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.
Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals. - Project Duration
- The project took place between June 2020 and August 2020 in Istanbul.
- Operation Flow
- Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.
The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.
Furthermore, a more effective branding area was implemented in all packages.
Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste. - Image Credits
- All photos taken by Musa Çelik.
