Bronzo Interni · 2021
Wenzhong Liquor Centro esperienziale
- A' Design Award di Bronzo 2021 in Interni
- CLIENT: Hope Interior Design
- Estimated Number of Design Views: 9,197
- Verification code DB36B9C8D6 · Verify this award
Colors
About Wenzhong Liquor Centro esperienziale
Wenzhong Liquor è un centro esperienziale realizzato all'interno del laboratorio di una distilleria a Zunyi. Una passerella in legno accompagna il percorso di visita e collega la sala dedicata all'arte della distillazione, la sala della cultura aziendale, il camminamento tra le cantine, il bancone bar centrale e l'area degustazione. La tonalità rossa della pietra Danxia locale e del sorgo, il cereale utilizzato per la fermentazione, guida la palette cromatica. Cemento, acciaio e terra battuta contemporanea compongono le superfici interne, materiali che offrono anche resistenza al fuoco. La struttura originaria dello stabilimento è bassa: per questo, nell'area centrale è stato aperto il secondo livello, così da guadagnare altezza e conferire maggiore presenza spaziale.
About the A' Design Award di Bronzo
Wenzhong Liquor Centro esperienziale ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Wenzhong Liquor Centro esperienziale sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Wenzhong Liquor Centro esperienziale soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
- Dimensions & Packaging
- The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
- Tags
- Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
- Production Technology
- In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
- Design Challenge
- Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
- Research
- The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
- Inspiration
- Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
- Project Duration
- The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
- Operation Flow
- The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
- Patents
- Copyrights belong to Hope Interior Design, 2020.
- Image Credits
- Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.
