Akbank ATM Interfaccia per sportello bancomat automatico di Akbank T.A.S

Il progetto Akbank ATM Interfaccia per sportello bancomat automatico di Akbank T.A.S è un vincitore molto stimato del prestigioso 2021 A' Design Award d'Argento nella categoria Design di Interfacce, Interazione ed Esperienza Utente.

ArgentoInterfaccia· 2021

Akbank ATM Interfaccia per sportello bancomat automatico

di Akbank T.A.S

Cliente: Akbank

Vincitore del premio A' Design Award d'Argento nella categoria Interfaccia

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Il Design

Informazioni su Akbank ATM Interfaccia per sportello bancomat automatico

Akbank ATM è un'interfaccia web progettata per gli sportelli bancomat automatici. L'interfaccia viene visualizzata su schermi da 1024 per 768 pixel e supporta diverse lingue, tra cui inglese, tedesco, russo e francese. Una dashboard personalizzata propone contenuti basati sui modelli di comportamento dell'utente e sui modelli di decisione finanziaria. Layout semplici e informazioni chiare aiutano gli utenti a seguire ogni passaggio. L'approccio simile a quello mobile utilizza interazioni familiari e la transazione media richiede circa dieci secondi in meno rispetto a prima.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

Akbank ATM Interfaccia per sportello bancomat automatico ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Akbank ATM Interfaccia per sportello bancomat automatico sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Akbank ATM Interfaccia per sportello bancomat automatico è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Dimensioni e Confezionamento: 1024px X 768px screens within an Automated-Teller-Machine device
Tag: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Tecnologia di Produzione: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Sfida Progettuale: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Ricerca: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Ispirazione: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Durata del Progetto: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Flusso Operativo: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Brevetti: Copyrights belong to Akbank T.A.Ş, 2020.
Membri del Team: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Crediti Immagini: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020