Argento Packaging · 2022
Organic Rice La Borsa
by Kazuo Fukushima and Haruka Takeuchi
- A' Design Award d'Argento 2022 in Packaging
- CLIENT: China State Farms Agribusiness Corp
- Estimated Number of Design Views: 30,557
- Verification code AEA748F7E2 · Verify this award
Colors
About Organic Rice La Borsa
Questo progetto racchiude i sentimenti dei produttori che producono il delizioso riso a Wuchang. L'idea progettuale è il tappeto dorato naturale. Ha creato il disegno, associato alla scena in cui una vasta risaia sembra dorata. Il Pacchetto è rifinito con un tappeto di riso dorato. Quindi la forma della confezione sottovuoto è un blocco simile a un cubo. Inoltre, l'illustrazione di un'anatra dimostra l'agricoltura biologica. Il design che racchiude in modo semplice il valore dell'agricoltura biologica a Wuchang.
About the A' Design Award d'Argento
Organic Rice La Borsa ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Organic Rice La Borsa sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Organic Rice La Borsa è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
- Dimensions & Packaging
- The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g - Tags
- Organic, Rice, Package, China, Duck
- Production Technology
- The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image. - Design Challenge
- The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
- Research
- Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market. - Inspiration
- There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
- Project Duration
- The project started in September 2019 and finished in September 2020 in Shanghai.
- Operation Flow
- First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product. - Patents
- Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
- Image Credits
- Image: Photographer zhu Jie
