Il progetto Kampot L'imballaggio di Vighnesh Dudani è un vincitore molto stimato del prestigioso 2022 A' Design Award di Bronzo nella categoria Design del Packaging.

BronzoPackaging· 2022

Kampot L'imballaggio

di Vighnesh Dudani

Vincitore del premio A' Design Award di Bronzo nella categoria Packaging

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Colori

Il Design

Informazioni su Kampot L'imballaggio

Kampot è un'azienda a conduzione familiare che prende il nome dal luogo di origine della concezione del prodotto. Si occupano principalmente di prodotti per la cura della pelle e utilizzano metodi tradizionali per sviluppare ogni prodotto a mano utilizzando ingredienti naturali. Il packaging è pensato per riflettere sulle loro origini ancestrali e sulla natura pura dei loro prodotti. Ha quindi un mix di personalità moderna e vintage, per fornire un senso di eredità e cultura che il marchio porta. Pur mantenendolo minimale e piacevole, rendendolo rilevante per il mercato di oggi.

Il Riconoscimento

Informazioni sul A' Design Award di Bronzo

Kampot L'imballaggio ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Kampot L'imballaggio sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Kampot L'imballaggio soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: The design originates from the unique story of a rare product. To do justice to the same, the packaging is a blend of the narrative of traditional processes being used to compete in a modern and constantly evolving market. The packaging stands apart due to the use of a mix of vintage typography with modern colours and aesthetics. Where one is reflecting on the heritage of the brand while the other resonates with the idea of staying relevant to the changing times.
Dimensioni e Confezionamento: The packaging is a square box that is of the following dimensions 130mm X 130mm X 130mm. It is a single walled box where the soap and loofah has been directly placed without the use of any unnecessary packing material.
Tag: soap, beauty, packaging, branding, cambodia, natural, retro
Tecnologia di Produzione: Locally sourced paper pulp that is printed using offset printing technique. The paper is completely recyclable and produced using sustainable means and old techniques. Plastic use has been completely avoided in the entire packaging. To the extent, the paper hasn't been laminated as well.
Sfida Progettuale: It was challenging to stick to a single direction for the packaging. The business has grown through so many phases that it was difficult to simply reflect on one. Each phase of the business was crucial enough to not be ignored.
Further, was the challenge of having a retro touch without the use of retro colours/textures which are generally more saturated than pastels. The solution to which was to use more than a single direction for different elements and make them work in harmony together.
Ricerca: The research was much like a vast mood board of principles and visual structures of multiple brands in a similar space. Surveys were conducted amongst the target audience to understand their likes and dislikes, their experience with skincare products and their desires when it comes to the same. The results of these surveys helped us lock onto the colour palettes and on a more crucial level made us add complimentary pumice stones/loofahs in every box to enhance the consumer experience.
Ispirazione: There were a number of sources that have inspired this project. However, the most influential inspiration has been the very story of the brand conception and why it was formed in the first place.
The brand comes with a vast heritage. Formed to promote the local and unique product offerings of their village (Kampot). And to employ the women of the village to help them make a living.
Kampot is a village that most Cambodians are aware of and many elements of the design is inspired from there.
Durata del Progetto: Duration: 6 months
Location: India
Flusso Operativo: The soaps developed by Kampot are either for helping make the consumers skin better or help cure existing skin infections and other such skin related issues. Since many of these consumers are often in pain or dealing with skin irritation, the packaging is designed to help them in the moment by giving a very soothing sensation to the eyes. The idea is to keep it welcoming and relieving since the soaps are meant to do exactly that for the users skin. The packaging also has the balance of modern applications through the use of pastel colours blended with ancestral knowledge that is conveyed via the typography.