Oro Interni · 2021
Cosmetea Pop Up Interior design per il retail
- A' Design Award d'Oro 2021 in Interni
- CLIENT: Nax Architects
- Estimated Number of Design Views: 20,347
- Verification code CB14ED5BB9 · Verify this award
Colors
About Cosmetea Pop Up Interior design per il retail
Cosmetea Pop Up è un negozio retail ed espositivo a Shanghai, in Cina. Lo spazio di 9 metri quadrati occupa l'ex locale di panini al vapore su Yuyuan Road, una via con oltre 100 anni di storia. Il progetto unisce il tè alla cosmetica. Una scenografica apertura sulla facciata, ispirata alla forma della teiera del logo del marchio, si prolunga in uno stretto tunnel circolare rivestito in acciaio inossidabile specchiante e illuminato da strip LED. Le mensole si inseriscono in alloggiamenti realizzati su misura, basati sugli incastri a tenone e mortasa. Un mobile rosso a parete offre spazio per l'esposizione e lo stoccaggio.
About the A' Design Award d'Oro
Cosmetea Pop Up Interior design per il retail ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Cosmetea Pop Up Interior design per il retail sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Cosmetea Pop Up Interior design per il retail crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution. - Dimensions & Packaging
- Area: 9 sqm
Type: Pop-up Shop - Tags
- Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
- Production Technology
- The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
- Design Challenge
- How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
- Research
- The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
- Inspiration
- Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism. - Project Duration
- Location: Shanghai, China
Completion time: the end of 2019 - Operation Flow
- The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
- Image Credits
- Raitt Liu
