Argento Packaging · 2021
Surplus Year After Year Imballaggio
by Bo Yang
- A' Design Award d'Argento 2021 in Packaging
- CLIENT: Beijing Bofly Design Co.,LTD
- Estimated Number of Design Views: 29,132
- Verification code 32ABFF16F3 · Verify this award
Colors
About Surplus Year After Year Imballaggio
Si tratta di un design di imballaggio per distillati cinesi. Attualmente, l'imballaggio eccessivo dei prodotti Baijiu rappresenta un grave spreco e causa inquinamento ambientale. Per questo motivo, il design della scatola e il vassoio interno utilizzano materiali grezzi degradabili ed ecocompatibili a basso costo. Il motivo del flusso d'acqua blu è dipinto con un pennello da calligrafia tradizionale cinese. Due pesci dorati giocano controcorrente tra le incisioni di onde d'acqua verticali. È una perfetta combinazione di cultura tradizionale e design artistico.
About the A' Design Award d'Argento
Surplus Year After Year Imballaggio ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Surplus Year After Year Imballaggio sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Surplus Year After Year Imballaggio è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
- Dimensions & Packaging
- Box 315×170×95mm, Bottle 255×65mm
- Tags
- Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
- Production Technology
- The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.
The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials. - Design Challenge
- How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
- Inspiration
- The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
- Project Duration
- The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
- Operation Flow
- When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.
