Argento Packaging · 2021
Diablo Black Etichetta per vino
by Ximena Ureta
- A' Design Award d'Argento 2021 in Packaging
- CLIENT: Concha y Toro
- Estimated Number of Design Views: 29,052
- Verification code 3FA2ED905D · Verify this award
Colors
About Diablo Black Etichetta per vino
Diablo Black è un'etichetta per vino creata per un vino cileno della regione del Maule. L'etichetta presenta il Diavolo come figura centrale, esprimendo un carattere oscuro, misterioso e sofisticato. L'etichetta conica è stampata in offset in sette colori speciali su supporto autoadesivo ed è rifinita con lamina oro opaca, stampa a caldo e vernice UV satinata. Sono state necessarie prove ripetute per stampare i colori sopra la lamina oro lucida, in modo che il volto emergesse tra neri, rossi e oro con un aspetto bruciato. Il design unisce la tradizione vinicola a uno spirito di marca moderno.
About the A' Design Award d'Argento
Diablo Black Etichetta per vino ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Diablo Black Etichetta per vino sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Diablo Black Etichetta per vino è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
- Dimensions & Packaging
- Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
- Tags
- Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
- Production Technology
- Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
- Design Challenge
- The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
- Research
- The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
- Inspiration
- Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
- Project Duration
- The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
- Operation Flow
- The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
- Image Credits
- Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez
