Miltos Botchan Ressha Confezione per cioccolato di Yuta Takahashi

Il progetto Miltos Botchan Ressha Confezione per cioccolato di Yuta Takahashi è un vincitore molto stimato del prestigioso 2021 A' Design Award d'Oro nella categoria Design del Packaging.

OroPackaging· 2021

Miltos Botchan Ressha Confezione per cioccolato

di Yuta Takahashi

Cliente: Miltos

Vincitore del premio A' Design Award d'Oro nella categoria Packaging

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Colori

Il Design

Informazioni su Miltos Botchan Ressha Confezione per cioccolato

Miltos Botchan Ressha è una confezione di cioccolato nata dalla collaborazione tra una locomotiva con oltre 130 anni di storia e un maître chocolatier. La scatola è realizzata in carta pregiata verde scuro, un colore che richiama la livrea del treno e il cioccolato al matcha. La locomotiva è riprodotta con stampa a caldo su foil nero opaco, sulla base di fotografie del treno reale. Il logo e il nome del prodotto sono impressi con foil dorato opaco. Sul cioccolato è incisa una mappa del percorso disegnata come un labirinto. Una scheda allegata illustra ogni fermata e l'itinerario.

Il Riconoscimento

Informazioni sul A' Design Award d'Oro

Miltos Botchan Ressha Confezione per cioccolato ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Miltos Botchan Ressha Confezione per cioccolato sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Miltos Botchan Ressha Confezione per cioccolato crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Dimensioni e Confezionamento: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Tag: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Tecnologia di Produzione: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Sfida Progettuale: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Ricerca: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Ispirazione: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Durata del Progetto: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Flusso Operativo: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Membri del Team: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Crediti Immagini: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020