Bronzo Packaging · 2021
Mingniang Packaging per bevande
by Manling Lin
- A' Design Award di Bronzo 2021 in Packaging
- CLIENT: Diga Creative Design
- Estimated Number of Design Views: 13,352
- Verification code 179805C202 · Verify this award
Colors
About Mingniang Packaging per bevande
Mingniang è un progetto di packaging per un baijiu cinese miscelato con essenza di tè concentrata. La bottiglia è realizzata in vetro e unisce una sottile lamina metallica incorporata a un'immagine paesaggistica incisa sul retro, che si rivela attraverso la rifrazione della luce. Acrilico, etichette autoadesive, serigrafia e una copertura in cristallo completano la confezione. Le linee morbide e fluide evocano l'acqua di un lago se osservate dall'alto e l'aroma del tè se guardate dal basso. Una tonalità verde ecologica trasmette il tema salutistico della bevanda. La confezione misura 150 per 150 per 338 millimetri.
About the A' Design Award di Bronzo
Mingniang Packaging per bevande ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Mingniang Packaging per bevande sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Mingniang Packaging per bevande soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
- Dimensions & Packaging
- 150mm×150mm×338mm
- Tags
- chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
- Production Technology
- Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
- Design Challenge
- This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
- Research
- At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
- Inspiration
- Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
- Project Duration
- 2020.05-2021.05
- Operation Flow
- The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
