Ferro Grafica · 2023
Smartmoov Identità di Marca
by Ricardo Filipe Lopes da Silva
- A' Design Award di Ferro 2023 in Grafica
- CLIENT: Smartmoov
- Estimated Number of Design Views: 10,211
- Verification code 4F1954B584 · Verify this award
Colors
About Smartmoov Identità di Marca
I principali vantaggi di questo modello di business sono la mobilità e la personalizzazione dell'attività. L'imprenditore può adattare la propria attività a una soluzione più flessibile e mobile, ampliando così la portata del suo business sul mercato. Il brand rappresenta questi valori in modo dinamico e futuristico attraverso un sistema visivo coerente, pensato per ispirare il pubblico di riferimento.
About the A' Design Award di Ferro
Smartmoov Identità di Marca ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Smartmoov Identità di Marca sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Smartmoov Identità di Marca è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
- Dimensions & Packaging
- For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
- Tags
- shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
- Production Technology
- The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
- Design Challenge
- Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
- Research
- The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
- Inspiration
- Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity. - Project Duration
- August 2019 to November 2019 in Curitiba, Brazil
- Operation Flow
- The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.
