Ferro Packaging · 2022
Jinlongquan Yanzhi L'imballaggio
by Jin Zhang
- A' Design Award di Ferro 2022 in Packaging
- CLIENT: InBev jinlongquan beer (Hubei)
- Estimated Number of Design Views: 13,765
- Verification code 2599E2FBA3 · Verify this award
Colors
About Jinlongquan Yanzhi L'imballaggio
Il marchio Jinlongquan è presente nell'Hubei da oltre 40 anni. Questa volta crea una serie di birre che possono rappresentare la cultura Hubei. Il designer usa la calligrafia cinese per esprimere la cultura dialettale. Allo stesso tempo, dipinge gli edifici e il sistema idrico più rappresentativi di Hubei (Hubei ha la reputazione di essere una provincia con migliaia di laghi), personaggi e scene di consumo, e integra più sapore della vita e senso della moda. Le persone possono parlare del dialetto sulla bottiglia. Dai un'occhiata alla tua città natale nell'illustrazione per migliorare l'interazione con i consumatori.
About the A' Design Award di Ferro
Jinlongquan Yanzhi L'imballaggio ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Jinlongquan Yanzhi L'imballaggio sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Jinlongquan Yanzhi L'imballaggio è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
- Dimensions & Packaging
- 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
- Tags
- Beer, Hubei, dialect, illustration, Calligraphy, China
- Production Technology
- Glass bottle aluminized paper
- Design Challenge
- The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
- Research
- In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
- Inspiration
- Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
- Project Duration
- The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
- Operation Flow
- While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
- Patents
- Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
