Ferro Packaging · 2022
Zhen Hao E Packaging per alimenti per cani
by Yuchen Han
- A' Design Award di Ferro 2022 in Packaging
- CLIENT: Ningbo Xuanmengzhi Trading Company Ltd.
- Estimated Number of Design Views: 9,320
- Verification code B8B2B1D162 · Verify this award
Colors
About Zhen Hao E Packaging per alimenti per cani
Zhen Hao E è una serie di packaging dedicata al cibo e agli snack per cani. Il progetto si ispira alla cultura cinese, raffigurando i cani come antichi imperatori di epoche diverse. In Cina, i proprietari di cani vengono spesso descritti come funzionari al servizio dei propri animali domestici: è proprio questa idea a dare forma alle illustrazioni. I personaggi canini in stile cartoon indicano la fascia di taglia, distinguendo i cani di piccola taglia da quelli di taglia media e grande. Colori differenti separano il cibo dagli snack, rendendo la gamma immediatamente comprensibile. Sono impiegati carta riciclata, cartone ondulato e sacchetti in foglio di alluminio.
About the A' Design Award di Ferro
Zhen Hao E Packaging per alimenti per cani ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Zhen Hao E Packaging per alimenti per cani sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Zhen Hao E Packaging per alimenti per cani è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
- Dimensions & Packaging
- 28.5*21cm
20*30cm
20*36cm
23*40cm - Tags
- Dog food, Oriental style, Package Design, Cartoon Dog
- Production Technology
- Recycled paper, corrugated paper, aluminium foil bag.
- Design Challenge
- Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
- Research
- The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
- Inspiration
- This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
- Project Duration
- The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
- Operation Flow
- Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.
