Bronzo Packaging · 2022
Luckinfo Ocean Refreshing Base Serum L'imballaggio
- A' Design Award di Bronzo 2022 in Packaging
- CLIENT: Luckinfo
- Estimated Number of Design Views: 14,611
- Verification code CA75F16B73 · Verify this award
Colors
About Luckinfo Ocean Refreshing Base Serum L'imballaggio
La superficie della scatola rimane minimale e rigorosa, mentre l'illustrazione delle onde stampata sotto fa eco agli ingredienti marini. Una porzione dell'illustrazione esposta in basso per arricchire la superficie chiara, oltre ad invogliare gli utenti ad aprire la scatola. La bottiglia è satinata nella parte superiore per far passare la vernice dal coperchio bianco perla alla parte trasparente, oltre a coprire la miscela torbida che potrebbe formarsi durante l'agitazione; la bottiglia di vetro rimane trasparente sul fondo per mostrare l'esclusiva goccia blu grazie alla tecnologia di sedimentazione delle goccioline d'olio.
About the A' Design Award di Bronzo
Luckinfo Ocean Refreshing Base Serum L'imballaggio ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Luckinfo Ocean Refreshing Base Serum L'imballaggio sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Luckinfo Ocean Refreshing Base Serum L'imballaggio soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
- Dimensions & Packaging
- Width 50mm x Depth 50mm x Height 95mm
- Tags
- Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
- Production Technology
- The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
- Design Challenge
- As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
- Research
- The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
- Inspiration
- The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
- Project Duration
- The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
- Operation Flow
- With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.
