Ferro Packaging · 2022
Kind Tea is a Charitable Project Packaging per tè
- A' Design Award di Ferro 2022 in Packaging
- Estimated Number of Design Views: 10,444
- Verification code 6FEF499FD5 · Verify this award
Colors
About Kind Tea is a Charitable Project Packaging per tè
Kind Tea è un progetto di packaging per una linea di tisane naturali vendute nell'ambito di un'iniziativa benefica. Il tè è preparato da due ragazzi affetti da distrofia muscolare di Duchenne e il ricavato delle vendite contribuisce a finanziare la loro riabilitazione. La confezione presenta un personaggio colorato che riflette la gioia dell'infanzia. Tre gusti sono contraddistinti da tre combinazioni cromatiche, così ogni varietà è facilmente riconoscibile. Ogni gusto ha anche una versione invernale. Il formato è una bustina da 50 grammi con un'etichetta di 100 per 180 millimetri. La produzione e l'assemblaggio sono stati mantenuti semplici ed economici, poiché sono i ragazzi stessi a preparare le confezioni.
About the A' Design Award di Ferro
Kind Tea is a Charitable Project Packaging per tè ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Kind Tea is a Charitable Project Packaging per tè sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Kind Tea is a Charitable Project Packaging per tè è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- Dimensions & Packaging
- Format: Sachet with label
50 g
100 mm x 180 mm - Tags
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
- Production Technology
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- Design Challenge
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- Research
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.
But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging. - Inspiration
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- Project Duration
- We joined the project in January 2021 and the guys still work for now
- Operation Flow
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.
The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future! - Patents
- No information
- Image Credits
- This project was made by our in-house team of Wishnia agency.
