Argento Packaging · 2022
Idun Red Heart Succo Di Mela
by Evan Chen
- A' Design Award d'Argento 2022 in Packaging
- CLIENT: Lascaux Design Institute Inc.
- Estimated Number of Design Views: 26,974
- Verification code 6EA817C24F · Verify this award
Colors
About Idun Red Heart Succo Di Mela
La dea della giovinezza che governa la mela d'oro: Idun. L'immagine principale rende omaggio all'artista John Bauer, che ha estratto Idun e lo ha ridisegnato per incorporare il bellissimo ambiente di coltivazione delle mele. Le mele nella mano della dea sono scavate sull'etichetta della bottiglia per rivelare il succo di mela rossa sotto l'etichetta, esprimendo le proprietà naturali delle mele. Tre delle mele vengono trattate con un processo di stampaggio in oro per far sì che le tre mele d'oro ricevute dalla dea della giovinezza possano essere spremute in succo.
About the A' Design Award d'Argento
Idun Red Heart Succo Di Mela ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Idun Red Heart Succo Di Mela sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Idun Red Heart Succo Di Mela è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
- Dimensions & Packaging
- The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.
Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice. - Design Challenge
- Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
- Research
- The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
- Inspiration
- It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
- Project Duration
- This project was completed in Suzhou in November 2021.
- Operation Flow
- Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
