From the Forest of Rusk Confezione per snack di Shoichiro Takei and Eriko Kunikata

Il progetto From the Forest of Rusk Confezione per snack di Shoichiro Takei and Eriko Kunikata è un vincitore molto stimato del prestigioso 2022 A' Design Award d'Argento nella categoria Design del Packaging.

ArgentoPackaging· 2022

From the Forest of Rusk Confezione per snack

di Shoichiro Takei and Eriko Kunikata

Cliente: Yamazaki Baking Co., Ltd.

Vincitore del premio A' Design Award d'Argento nella categoria Packaging

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Il Design

Informazioni su From the Forest of Rusk Confezione per snack

"From the Forest of Rusk" (Dalla Foresta delle Fette Biscottate) è un progetto di packaging per uno snack a base di fette biscottate venduto nei supermercati e nella grande distribuzione in Giappone. Il design si ispira al mondo dei libri illustrati e raffigura gli animali che abitano la Foresta delle Fette Biscottate. Ogni personaggio animale è composto dalle fette biscottate stesse, fotografate come prodotto reale anziché realizzate in computer grafica. Le dimensioni di occhi, naso e bocca sono state calibrate al millimetro per rendere accattivante ciascun personaggio. La confezione misura 140 per 210 per 40 millimetri. Nuovi animali possono essere aggiunti man mano che vengono introdotti nuovi gusti.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

From the Forest of Rusk Confezione per snack ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che From the Forest of Rusk Confezione per snack sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. From the Forest of Rusk Confezione per snack è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Dimensioni e Confezionamento: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Tag: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Tecnologia di Produzione: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Sfida Progettuale: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Ricerca: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Ispirazione: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Durata del Progetto: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Flusso Operativo: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Brevetti: Copyrights belong to KATAL SEVEN Co., Ltd.
Membri del Team: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Crediti Immagini: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)