Intangible Heritage Piattaforma digitale della conoscenza by Baidu Meux

Ferro Patrimonio Culturale · 2022

Intangible Heritage Piattaforma digitale della conoscenza

by Baidu Meux

A' Design Award di Ferro 2022 in Patrimonio Culturale
CLIENT: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Estimated Number of Design Views: 13,404
Verification code CD3329EF7A · Verify this award

View at A' Design Award Press Release

Colors

About Intangible Heritage Piattaforma digitale della conoscenza

Intangible Heritage è una piattaforma digitale bilingue dedicata alla conoscenza del patrimonio culturale immateriale della Cina. La piattaforma documenta e condivide contenuti culturali attraverso immagini, video e registrazioni audio. La prima sezione presenta temi quali l'artigianato, l'opera tradizionale, il teatro delle ombre e le arti marziali sotto forma di rotolo dipinto. Le sezioni successive offrono schede di approfondimento che l'utente apre tramite content card. Gli elementi della tradizione cinese si fondono con un linguaggio visivo contemporaneo. La piattaforma è ottimizzata sia per computer sia per dispositivi mobili.

About the A' Design Award di Ferro

Intangible Heritage Piattaforma digitale della conoscenza ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Intangible Heritage Piattaforma digitale della conoscenza sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Intangible Heritage Piattaforma digitale della conoscenza è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Press Kit

Unique Properties: It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage.
Dimensions & Packaging: adapted for PC, adapted for all devices on ios and Android.
Tags: ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH.
Production Technology: Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users
Design Challenge: Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture.
Research: ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness.
Inspiration: The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission.
Project Duration: the project went live on Encyclopedia in June 2009
Operation Flow: The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd