Il progetto Before the Midnight Hour Le Illustrazioni Di Mobili di Martin Reznik è un vincitore molto stimato del prestigioso 2022 A' Design Award d'Oro nella categoria Design di Grafica, Illustrazione e Comunicazione Visiva.
OroGrafica· 2022
Before the Midnight Hour Le Illustrazioni Di Mobili
Cliente: Martin Reznik Illustration
Vincitore del premio A' Design Award d'Oro nella categoria Grafica
Vincitore del Premio Verificato
Verifica lo Stato del Premio per #133798Il Design
Informazioni su Before the Midnight Hour Le Illustrazioni Di Mobili
Una serie di illustrazioni in bianco e nero commissionate da Marc Krusin e che presentano i suoi progetti di mobili più importanti per Knoll e Desalto. Ispirato ai fumetti e al cinema noir, il progetto rompe le convenzioni dell'illustrazione di mobili portando la narrativa nelle scene, l'uso di una prospettiva esagerata e un'estetica noir lunatica. La mancanza di presenza umana e gli oggetti sparsi aggiungono un elemento di mistero e suspense alla storia, mentre il protagonista si rivela in un finale a sorpresa. Tutte le immagini sono state disegnate digitalmente in Adobe Photoshop utilizzando il tablet Wacom Cintiq.
Il Riconoscimento
Informazioni sul A' Design Award d'Oro
Before the Midnight Hour Le Illustrazioni Di Mobili ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Before the Midnight Hour Le Illustrazioni Di Mobili sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Before the Midnight Hour Le Illustrazioni Di Mobili crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Dietro il Design
Press Kit
Crediti, membri del team e dettagli tecnici forniti dal designer.
- Proprietà Uniche
- Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
- Dimensioni e Confezionamento
- The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print. - Tag
- illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
- Tecnologia di Produzione
- Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
- Sfida Progettuale
- The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats. - Ricerca
- Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
- Ispirazione
- Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
- Durata del Progetto
- The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
- Flusso Operativo
- The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself. - Crediti Immagini
- All illustrations: Martin Reznik, 2021
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