Bronzo Packaging · 2022
Small Satine Confezione di latte per bambini
- A' Design Award di Bronzo 2022 in Packaging
- CLIENT: Yili Group
- Estimated Number of Design Views: 11,109
- Verification code E46DBCF20F · Verify this award
Colors
About Small Satine Confezione di latte per bambini
Small Satine è il packaging di un latte biologico destinato ai bambini. Il progetto rappresenta un'estensione del marchio di latte Satine, di cui conserva il logo e i colori bianco e verde. Sul pannello frontale compare un personaggio chiamato Small Satine, disteso sull'erba accanto a un vitello. Il pannello posteriore mostra una veduta ampia della fattoria lattiero-casearia, disegnata con uno stile leggero e semplice. Il nome del prodotto è composto con un carattere tipografico adatto ai bambini, mentre le informazioni nutrizionali sono presentate in modo chiaro per i genitori. La confezione interna è un cartone per alimenti in carta.
About the A' Design Award di Bronzo
Small Satine Confezione di latte per bambini ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Small Satine Confezione di latte per bambini sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Small Satine Confezione di latte per bambini soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
- Dimensions & Packaging
- Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm - Tags
- Packaging, milk, kid, China, organic
- Production Technology
- Inner pack: Tetra Pack
Box: paper - Design Challenge
- Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
- Research
- Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
- Inspiration
- IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
- Project Duration
- The project started in Feb, 2021 and the product is launched in June, 2021.
- Operation Flow
- Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
- Patents
- All photos credits to blackandgold Shanghai, 2022.
