Il progetto 87MM Brand Story Design del Libro di Sunghoon Kim è un vincitore molto stimato del prestigioso 2022 A' Design Award d'Argento nella categoria Design della Stampa e dei Media Pubblicati.

ArgentoStampa· 2022

87MM Brand Story Design del Libro

di Sunghoon Kim

Cliente: 87mm

Vincitore del premio A' Design Award d'Argento nella categoria Stampa

575,958

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Il Design

Informazioni su 87MM Brand Story Design del Libro

87MM è un marchio di moda rappresentativo in Corea che crea cultura quotidiana attraverso senso e arguzia. Dal suo lancio nel 2011, è stato progettato per raccontare la storia dell'ultimo decennio al pubblico che ama 87MM attraverso Moment by Moment, We Say No Concept But Good Sense, un marchio con 10 anni di storia. Questo servirà a comunicare più da vicino con il giovane pubblico coreano che apprezza ed è entusiasta di 87MM attraverso la storia dei due fondatori e del marchio stesso.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

87MM Brand Story Design del Libro ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che 87MM Brand Story Design del Libro sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. 87MM Brand Story Design del Libro è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensioni e Confezionamento: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tag: 87MM, brand book, book, design, editorial, graphic, typography
Tecnologia di Produzione: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Sfida Progettuale: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Ricerca: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Ispirazione: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Durata del Progetto: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Flusso Operativo: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Membri del Team: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Crediti Immagini: 87MM