Il progetto The Pompadour Packaging per fragranze di Ivie China è un vincitore molto stimato del prestigioso 2022 A' Design Award d'Oro nella categoria Design del Packaging.
OroPackaging· 2022
The Pompadour Packaging per fragranze
di Ivie China
Cliente: Ivie
Vincitore del premio A' Design Award d'Oro nella categoria Packaging
Vincitore del Premio Verificato
Verifica lo Stato del Premio per #135740Il Design
Informazioni su The Pompadour Packaging per fragranze
Pompadour è un progetto di packaging per fragranze ispirato alla classica barberia inglese. La scatola esterna riprende il motivo a scacchi dei pavimenti delle barberie, mentre il cofanetto in pelle si apre con un gesto che richiama il sedersi sulla poltrona del barbiere. Il flacone è un cilindro di vetro trasparente con scanalature verticali e un'elica rossa, bianca e blu che ruota mentre si svita il tappo. Un foglio stampato con caratteri graziati presenta le informazioni di prodotto nello stile di un vecchio giornale. Il flacone accoglie una capsula ricaricabile e il packaging esterno è realizzato con materiali riciclabili.
Il Riconoscimento
Informazioni sul A' Design Award d'Oro
The Pompadour Packaging per fragranze ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che The Pompadour Packaging per fragranze sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. The Pompadour Packaging per fragranze crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Dietro il Design
Press Kit
Crediti, membri del team e dettagli tecnici forniti dal designer.
- Proprietà Uniche
- The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.
The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.
The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper. - Dimensioni e Confezionamento
- Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm - Tag
- Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
- Tecnologia di Produzione
- Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
- Sfida Progettuale
- The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.
Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers. - Ricerca
- The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.
From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.
Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.
Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store. - Ispirazione
- From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.
The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts. - Durata del Progetto
- The project started in September 2020 in Shanghai, China and Finished in October 2021.
- Flusso Operativo
- Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.
Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.
Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.
Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.
Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer. - Brevetti
- N/A
- Membri del Team
- Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu - Crediti Immagini
- All photo credits to Ivie China
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