Bronzo Grafica · 2022
Stories of Communication Design dell'identità di marca
by Mengyi Xie
- A' Design Award di Bronzo 2022 in Grafica
- CLIENT: School of Communication, East China Normal University
- Estimated Number of Design Views: 9,996
- Verification code 5203261124 · Verify this award
Colors
About Stories of Communication Design dell'identità di marca
Stories of Communication è un progetto di identità visiva realizzato per il quindicesimo anniversario di una facoltà universitaria di scienze della comunicazione. Il logo principale è un elemento grafico geometrico basato sul numero 15. A partire dal logo principale è stata sviluppata una famiglia di 100 sotto-loghi. Ogni sotto-logo racconta una storia, un'invenzione o un'iniziativa tratta dalla storia della comunicazione, dalle cordicelle annodate utilizzate in epoca preistorica fino al primo giornale e al world wide web. Disposti in ordine cronologico, i sotto-loghi vengono applicati a manifesti, inviti, opuscoli, allestimenti degli spazi e gadget.
About the A' Design Award di Bronzo
Stories of Communication Design dell'identità di marca ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Stories of Communication Design dell'identità di marca sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Stories of Communication Design dell'identità di marca soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Dimensions & Packaging
- There were all kinds of size for the physical application products in this project.
- Tags
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- Production Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Design Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Project Duration
- The project was in Shanghai.
- Operation Flow
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
