Will Would Sala espositiva d'arte

Press Kit

Unique Properties

Will Would is an aesthetic cluster of art, design, furniture, floriculture and salon. As its aesthetic claim goes, will would attempts to discuss a relationship through the design of the exhibition hall how people and things establish a connection in space and how the meaning of things is acquired. In the process of spatial development, the narration of people and thing slowly unfolds through the fuzzy interface.

Dimensions & Packaging

We use unified and simple materials in the interior space, including large areas of cold grey terrazzo, simple wood veneer, the same color composite floor and bronze brushed stainless steel to enhance the texture. The collision of these materials makes the interior design simple and powerful. What we want to express more is that interior style is like refined decoration, it is neuter and inclusive. We can use display and soft decoration to improve and change it.

Tags

Ordinary People's Art Exhibition, Home Aesthetic Space, Composite Commerce, Fuzzy Cluster , Diversity, More Possibilities

Production Technology

A YIP negotiation room is arranged on the first floor, which has a ceremonial revolving door and a warm stove, to make it comfortable and homely. On the other side is a large empty living room with open center table, which is not only a symbol of villa luxury, but also carries more functions of social activities. We hope to have different theme activities every month.

Design Challenge

When we found this space, the ground floor was a closed dark space. In all spaces, the space with poor lighting often has the lowest utilization rate and the shortest stay time. We use design techniques to break this trend and reconstruct the ground floor, to make it the most attractive place in the whole space. We moved the stairway under the window to introduce external natural light, and change the wall of the inner courtyard into a window view to introduce the light of the courtyard.

Research

Many years ago, I came across a busker who was writing life with his broken hands. At that time, I felt deeply in my heart that real art has no fixed form, art can not only be presented by celebrities, nor can it only be presented in museums and galleries. Even the disabled people on the street can bravely express their own life. This touch planted a seed in my heart.

Inspiration

Most of the craftsman and ordinary collectors are simple, without too much business thinking and unable to attract more like-minded people. Therefore, I ask myself: Does an exhibition have to show artworks by famous artists? Can we make an exhibition of ordinary people? Based on this, our team carried out a fusion and "grafting", to launch an art exhibition of ordinary people with extensibility and social value in the nature of commerce.

Project Duration

The project was launched in Shenzhen, Guangdong Province, China in November 2020 and completed in January 2021, it was exhibited in Shenzhen, Guangdong Province in April 2021.

Operation Flow

Three "courtyards" are placed in the space, through which the landscape either horizontally or vertically penetrating the different functional divisions. It makes space interpenetrate and lead to sensory continuity. Meanwhile, these courtyards also become the medium of light and bring natural light to different space. With the intervention of light, the clear boundary is replaced by soft bright. The warmth touched by vision makes things seem "connected", with soft and fuzzy boundaries.

Image Credits

Photographer Wang Ting, Will Would, 2021.