Bronzo Packaging · 2022
Buenandanza Packaging per olio d'oliva
- A' Design Award di Bronzo 2022 in Packaging
- CLIENT: Buenandanza
- Estimated Number of Design Views: 10,483
- Verification code 8002A4B0FB · Verify this award
Colors
About Buenandanza Packaging per olio d'oliva
Buenandanza è un progetto di packaging per olio d'oliva. La bottiglia sembra avere due pelli: il vetro colorato in un blu profondo e scuro e un'etichetta di carta bianca che l'avvolge completamente. La tonalità blu scura è associata alla serenità, mentre l'etichetta bianca materica conferisce un aspetto naturale. I simboli del cerchio e del triangolo, applicati con stampa a caldo oro, richiamano la foglia appuntita dell'olivo e l'oliva ovale. Le forme arrotondate e il vetro spesso comunicano qualità. Il vetro colorato opaco blocca la luce e contribuisce a preservare l'olio. Un tappo antigoccia e non ricaricabile completa la bottiglia, piccola e robusta.
About the A' Design Award di Bronzo
Buenandanza Packaging per olio d'oliva ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Buenandanza Packaging per olio d'oliva sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Buenandanza Packaging per olio d'oliva soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
- Dimensions & Packaging
- 100 x 57 x 176 mm. 500ml capacity. Glass and label
- Tags
- packaging, design, package, branding
- Production Technology
- Tinted glass, paper label and stamping.
- Design Challenge
- The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
- Research
- In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
- Inspiration
- The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.
The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived. - Project Duration
- The project started in november 2021 in Ubeda and finished in january 2022.
- Operation Flow
- The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.
