Argento Pubblicità · 2022
Buddy Workwear Identità di marca
- A' Design Award d'Argento 2022 in Pubblicità
- CLIENT: Buddy Workwear Manufaktur
- Estimated Number of Design Views: 47,966
- Verification code BF1344ACAC · Verify this award
Colors
About Buddy Workwear Identità di marca
Buddy Workwear è un'identità di marca creata per un produttore tedesco di abbigliamento da lavoro. Il nome Buddy costituisce il nucleo dell'identità e deriva dalla precedente denominazione aziendale. Il blu scuro è il colore principale e permette ai prodotti e alle fotografie di risaltare, mentre l'azzurro viene impiegato come colore d'accento e di evidenziazione. I due colori si completano a vicenda come due "buddy", due amici. Una tipografia chiara e un linguaggio essenziale sostengono l'atteggiamento diretto del marchio. L'identità è applicata a brochure stampate, a un sito web, a un video e a una campagna sui social media.
About the A' Design Award d'Argento
Buddy Workwear Identità di marca ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Buddy Workwear Identità di marca sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Buddy Workwear Identità di marca è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Dimensions & Packaging
- Brochures DIN A4
- Tags
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- Production Technology
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Design Challenge
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Research
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Inspiration
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Project Duration
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Operation Flow
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Image Credits
- Photography: Fotografie Witte Wattendorff GmbH, Münster
