Argento Packaging · 2023
Xijiu Silk Road Liquor Packaging per bottiglia di liquore
by Hai Zhu
- A' Design Award d'Argento 2023 in Packaging
- Estimated Number of Design Views: 20,626
- Verification code CCC8A45167 · Verify this award
Colors
About Xijiu Silk Road Liquor Packaging per bottiglia di liquore
Xijiu Silk Road Liquor è un progetto di packaging per una collezione di liquore dal gusto Jiang che celebra la Via della Seta. La bottiglia è realizzata in porcellana lucidata e reca dieci dipinti su porcellana raffiguranti dieci luoghi simbolo lungo la Via della Seta. Un nastro dorato ispirato alla seta avvolge il corpo della bottiglia e segue il percorso che collega i dieci monumenti. Il tappo si ispira alla forma di un sigillo imperiale di giada. Il set è presentato in una scatola in similpelle con borchie in bronzo e maniglia. Un doppio strato interno si apre per mostrare le dieci vedute dei luoghi simbolo.
About the A' Design Award d'Argento
Xijiu Silk Road Liquor Packaging per bottiglia di liquore ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Xijiu Silk Road Liquor Packaging per bottiglia di liquore sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Xijiu Silk Road Liquor Packaging per bottiglia di liquore è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design. - Dimensions & Packaging
- Volume: 53.5 mm x 22.5 mm x 32 mm
- Tags
- Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
- Production Technology
- The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
- Design Challenge
- With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
- Research
- The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
- Inspiration
- With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
- Project Duration
- XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
- Operation Flow
- This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.
