Heivy Packaging per Bevanda al Collagene di Jessica Yang - WeBranding Global

Il progetto Heivy Packaging per Bevanda al Collagene di Jessica Yang - WeBranding Global è un vincitore molto stimato del prestigioso 2023 A' Design Award di Bronzo nella categoria Design del Packaging.

BronzoPackaging· 2023

Heivy Packaging per Bevanda al Collagene

di Jessica Yang - WeBranding Global

Cliente: WeBranding Global

Vincitore del premio A' Design Award di Bronzo nella categoria Packaging

14,573

Vincitore del Premio Verificato

Verifica lo Stato del Premio per #141987

Vedi su A' Design Award Comunicato stampa Badge del premio

Colori

Il Design

Informazioni su Heivy Packaging per Bevanda al Collagene

Heivy è un progetto di packaging e brand identity per una linea di bevande liquide al collagene. La linea comprende cinque prodotti denominati Lullaby, Uplift, Revive, Fortify e Protect. Ogni bottiglia utilizza colori e pattern propri per esprimere un diverso profilo aromatico, mentre un layout condiviso mantiene unitaria l'intera gamma. Le bevande sono presentate in bottiglie di vetro dalle dimensioni di 35 per 35 per 107 millimetri, realizzate con materiale completamente riciclabile. L'obiettivo del progetto è conferire al marchio un messaggio chiaro e coerente di salute e vitalità.

Il Riconoscimento

Informazioni sul A' Design Award di Bronzo

Heivy Packaging per Bevanda al Collagene ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Heivy Packaging per Bevanda al Collagene sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Heivy Packaging per Bevanda al Collagene soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Dimensioni e Confezionamento: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Tag: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Tecnologia di Produzione: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Sfida Progettuale: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Ricerca: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Ispirazione: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Durata del Progetto: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Flusso Operativo: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Membri del Team: Creative Director: Jessica Yang
WBG Creative Team