Dream of the Blue Manual Class Packaging per bevande alcoliche di Jingzhang Xiao, Ru Li and Aizong Lin

Il progetto Dream of the Blue Manual Class Packaging per bevande alcoliche di Jingzhang Xiao, Ru Li and Aizong Lin è un vincitore molto stimato del prestigioso 2023 A' Design Award d'Argento nella categoria Design del Packaging.

ArgentoPackaging· 2023

Dream of the Blue Manual Class Packaging per bevande alcoliche

di Jingzhang Xiao, Ru Li and Aizong Lin

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Vincitore del premio A' Design Award d'Argento nella categoria Packaging

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Il Design

Informazioni su Dream of the Blue Manual Class Packaging per bevande alcoliche

Dream of the Blue Manual Class è il packaging di un baijiu di pregio, il tradizionale distillato cinese. La bottiglia ha una forma a goccia ed è rifinita in blu scuro con dettagli in oro metallizzato. Il vetro è sabbiato e successivamente rivestito con una vernice a effetto martellato, che conferisce alla superficie una texture morbida e calda, simile al fango delle cantine di fermentazione. Le incisioni raffigurano un arco dei Giardini Classici di Suzhou e dodici momenti chiave della storia del marchio. La confezione da presentazione unisce pelle screziata blu a carta con texture legno e lavorazioni a caldo per i dettagli. Un sistema a quattro codici protegge il packaging dalla contraffazione.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

Dream of the Blue Manual Class Packaging per bevande alcoliche ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Dream of the Blue Manual Class Packaging per bevande alcoliche sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Dream of the Blue Manual Class Packaging per bevande alcoliche è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.
Dimensioni e Confezionamento: Bottle:106 mm x 106 mm x 306 mm
Box:160mm x 128 mm x 348 mm
Tag: crafts, Baijiu, spirit, packaging, art
Tecnologia di Produzione: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect.
Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud.
Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover.
Sfida Progettuale: All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.
Ricerca: Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Ispirazione: The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun".
The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
Durata del Progetto: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Flusso Operativo: The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Membri del Team: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin