Oro Packaging · 2023
Lidu Sorghum 1308 L'imballaggio Per Bevande Alcoliche
by Carson Wu
- A' Design Award d'Oro 2023 in Packaging
- CLIENT: Jiangxi Lidu Liquor Co., Ltd.
- Estimated Number of Design Views: 44,808
- Verification code 1FBE45E771 · Verify this award
Colors
About Lidu Sorghum 1308 L'imballaggio Per Bevande Alcoliche
Trasporta un forte senso della storia e della cura umanistica. La placcatura in oro sfumato viene applicata per rappresentare la preziosità simile all'oro dell'antica fossa e dei microbi, servendo come approvazione dell'eccezionale qualità di Lidu Sorghum 1308. E elementi come il sigillo di ceralacca e l'etichetta del certificato del tesoro nazionale sono forniti come prove corroboranti. L'elemento creativo centrale e gli elementi ausiliari sono combinati per creare un equilibrio coordinato che mette in risalto il lusso.
About the A' Design Award d'Oro
Lidu Sorghum 1308 L'imballaggio Per Bevande Alcoliche ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Lidu Sorghum 1308 L'imballaggio Per Bevande Alcoliche sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Lidu Sorghum 1308 L'imballaggio Per Bevande Alcoliche crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- Lidu Sorghum 1308 carries a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" can be directly perceived to create a cultural sense of ceremony in the hustle and bustle of life, and to explore the poetic blankness in high-end Chinese Baijiu aesthetics. As for the bottle, the gradient gold plating of the body is an industrial aesthetic innovation; its bottom has a support that was modeled on the Yuan Dynasty pit; and its cap mimics the effect of a sealing wax seal. And the vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper.
- Dimensions & Packaging
- 12CM*10CM*35CM
- Tags
- Baijiu, spirit, packaging
- Production Technology
- The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu as its creative core. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxurious and noble product temperament.
- Design Challenge
- The brand new design of Lidu Sorghum 1308 is a tribute to the long history and culture of China by the design team and Lidu Liquor Industry. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu. Along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, historical relics and ancient culture are brought to modern life.
- Research
- Through concrete representations of the rare vintage liquor and with top and heartfelt quality, the designer intends to draw society's attention to history and culture so that man could reshape his relationship with the times and with his fellow men.
- Inspiration
- With luxury-quality design, one of China's top liquors is introduced to the world. The ultimate consumer experience is created through industrial aesthetic innovation and design elements that symbolize identity and taste.
- Project Duration
- January 1, 2022
Jiangxi China - Operation Flow
- The creative design of this product gives its consumers a direct glimpse of the rich history of Chinese Baijiu, as well as the rarity of Lidu Sorghum 1308 in the huge category of Chinese Baijiu. The national treasure endorsement and design provide consumers with the possibility that it may be used in higher-end situations, and it saves them the alternative cost in the purchasing process.
