Kotori Packaging per amuleto by Shun Kudo

Bronzo Packaging · 2023

Kotori Packaging per amuleto

by Shun Kudo

A' Design Award di Bronzo 2023 in Packaging
CLIENT: Kotori
Estimated Number of Design Views: 11,130
Verification code 9C33D2B4B6 · Verify this award

Visit Site View at A' Design Award Press Release

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About Kotori Packaging per amuleto

Kotori è un progetto di packaging per un amuleto giapponese che custodisce un messaggio personale. Il nome Kotori nasce dall'unione delle parole giapponesi Kotoba, che significa parola, e Omamori, che significa amuleto. Il simbolo dell'uccellino rappresenta un piccione viaggiatore che consegna e protegge il messaggio. Il sacchetto dell'amuleto è realizzato in broccato Nishijin tessuto a Kyoto. Il sacchetto è riposto in una scatola di legno di paulownia rivestita con un'imbottitura lignea simile a paglia che ricorda un nido d'uccello, e la scatola è chiusa con una fascetta originale. Un piccolo cartoncino a forma di lettera accoglie le parole scritte.

About the A' Design Award di Bronzo

Kotori Packaging per amuleto ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Kotori Packaging per amuleto sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Kotori Packaging per amuleto soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: I believe that "words" received from a loved one are like a good luck charm. When you feel down, when you are hurt, when you want to cry, when you need someone's support, just remembering a word from a loved one is enough to encourage you. We have created a product that allows you to feel the presence of your loved ones right next to you at any time by using their words as a charm.
Dimensions & Packaging: Japanese Charm
(W40mm x H80mm)
KOTORI's main bag for charm. The fabric is woven in Nishijin, Kyoto.
Outer box
(W63mm x H104mm x D35mm)
A paulownia wood box in which the charm bag is stored. The paulownia box is fastened with KOTORI's original obi.
Letter Card
(W29mm x H45mm)
(W29mm x H45mm) A form and card for writing a message.
Tags: Japanese Charm, Package, Letter Set,
Production Technology: The design uses a paulownia wood box in a shape that allows the Japanese charm to be carefully stored. And inside of the box is made of a wooden straw-like cushion material to resemble a bird's nest in conjunction with the symbolic bird. The charm is gently stored on top of it. The fabric of Japanese charm is made of Nishijin brocade produced in Kyoto, giving it an elegant feel.
Design Challenge: The culture of letting words function as "OMAMORI"(charm) does not currently exist in Japan. However, the world is full of "words. New words are born every day and are lost with the fashion, and people seem to be always on the lookout for what kind of words have credibility. Among all these words, the words that never change are the core words from "precious people. In this age of information overflow, I feel that words should function as "something to believe in" that cannot be shaken by anything.
Research: Words have a mysterious power. They can change your life with a single word. However, in today's daily information overflow world, I feel these precious words have become buried. The development of the Internet has overflowed us with so much information, and changes in communication tools have changed how words are used. Therefore, we decided to create a "product to protect precious words" to prevent them from being buried. This charm is to protect words, and at the same time, it is to create a connection between people. We want to create a future where people can continue to feel connected to others without feeling lonely. We believe that relationship is what makes people happy.
Inspiration: The name "Kotori" is a cross between the Japanese words "Kotoba"(word) and "Omamori"(charm).' We interpreted the bird that delivers the word as a carrier pigeon and designed a symbol to impress it. The symbol suggests that it is a being that delivers and protects the word.
Project Duration: The project was started in October 2018, based in Tokyo, and opened to the public around April 2019.
Operation Flow: After entering a message on the service website, the purchaser will receive an Japanese charm with a letter enclosing that message. Please send the Japanese charm with this important message to your loved ones.
Patents: ISSHO inc.
Image Credits: Shun Kudo