Il progetto Italian Capital of Culture Logo e campagna di lancio di Akomi è un vincitore molto stimato del prestigioso 2023 A' Design Award d'Argento nella categoria Design di Grafica, Illustrazione e Comunicazione Visiva.

ArgentoGrafica· 2023

Italian Capital of Culture Logo e campagna di lancio

di Akomi

Cliente: Municipalities of Brescia and Bergamo

Vincitore del premio A' Design Award d'Argento nella categoria Grafica

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Vincitore del Premio Verificato

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Colori

Il Design

Informazioni su Italian Capital of Culture Logo e campagna di lancio

Un logo per due città (Bergamo e Brescia, insieme Capitale Italiana della Cultura 2023) ispirato alla cultura pop e pensato per evolvere nel tempo.
L’intera geometria si basa sulla curvatura di elementi lineari a spessore costante, che richiamano il tondino metallico a cui le due città sono spesso associate, con l’obiettivo di ribaltare lo stereotipo di città industriali e celebrarne la resilienza dimostrata durante la prima ondata di Covid. Il segno rosso non solo è al tempo stesso un 3 e una B, ma può anche acquisire nuovi significati quando completato da altre forme in contesti differenti.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

Italian Capital of Culture Logo e campagna di lancio ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Italian Capital of Culture Logo e campagna di lancio sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Italian Capital of Culture Logo e campagna di lancio è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensioni e Confezionamento: Minimum height of the logo: 10 mm
Tag: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Tecnologia di Produzione: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Sfida Progettuale: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Ricerca: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Ispirazione: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Durata del Progetto: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Flusso Operativo: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.