The Good Cup L’Imballaggio Sostenibile by Cyril Drouet

Argento Prodotto Monouso · 2023

The Good Cup L’Imballaggio Sostenibile

by Cyril Drouet

A' Design Award d'Argento 2023 in Prodotto Monouso
CLIENT: Choose Planet A
Estimated Number of Design Views: 596,743
Verification code 10F7C95F54 · Verify this award

Visit Site View at A' Design Award Press Release

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About The Good Cup L’Imballaggio Sostenibile

Good Cup è un bicchiere di carta sostenibile e all'avanguardia dotato di un coperchio di carta integrato che si ripiega in posizione senza sforzo, eliminando la necessità di plastica. Uno dei vantaggi è che viene prodotto utilizzando le stesse macchine utilizzate per i tradizionali bicchieri di carta. Il passaggio a The Good Cup si traduce in una riduzione del 40% sullo spazio di stoccaggio, sul volume di trasporto e sull'impronta di carbonio. L’impatto di The Good Cup crea risparmi nel punto di produzione, contribuendo ad alleviare la crisi ambientale rimuovendo la plastica, un coperchio alla volta.

About the A' Design Award d'Argento

The Good Cup L’Imballaggio Sostenibile ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che The Good Cup L’Imballaggio Sostenibile sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. The Good Cup L’Imballaggio Sostenibile è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: The Good Cup is the industry most recent cutting-edge innovation in response to the global plastic crisis. The new, fully patented design is revolutionizing how the single-use paper cup is manufactured, consumed and recycled.

Featuring an innovative extension to the structure of the cup, The Good Cup has an integrated lid that folds and locks into place, effectively eliminating the presence of and need for a plastic lid.
Dimensions & Packaging: The Good Cup 8oz : 74 (W) x 60 (D) x 97 (H) mm
The Good Cup 12oz : 77 (W) x 63 (D) x 120 (H) mm
The Good Cup 16oz : 94 (W) x 70 (D) x 128 (H) mm
Tags: Packaging Innovation, Sustainable Packaging, Paper Cup, Compostable Packaging, Plastic free
Production Technology: The Good Cup starts with the material (our paper is not coated with plastic inside, it has a coating that is bio-based, certified home compostable (breaking down in landfill too) and certified recyclable in paper stream (which is not the case for most paper cup in the market with PE coating)

Then it continues with how it’s produced. Same process and machine as traditional paper cup. The Good Cup only has a paper extension from traditional paper cups (no additional energy compared to additional lids in plastic or other material).
Design Challenge: The main obstacle was to create a cup that could easily been produced by any paper cup machine globally and save cost.

Most sustainable solutions and plastic alternative are in general two to three times more costly in the packaging industry. The Good Cup is not only highly sustainable, it also offers cost savings.
Research: The idea of improving traditional paper started fifteen years ago. Along the years, thought my different career positions, the idea developed and took various forms. It’s only from July 2019, when I started my own green design studio that things became serious as I decided to spend time, energy and money to truly make this idea a reality. After more than 1000 tweaking, tests and hand-made samples, I approached one of the largest paper cup manufacturer in Asia. The goal was to benefit from a manufacturer experience to continue improving the design and ultimately make samples on production lines.
Inspiration: Every year, over 500 billion single-use plastic and paper cups are manufactured globally, generating a total of over 1 million tonnes of waste in plastic lids alone.
As a designer, my mission has always been to create new codes, develop new materials/processes and implement the latest technology with brands and manufacturers in order to lead the next sustainable packaging revolution.

As a father and as a fellow global citizen, I see even more urgency for our solution than ever before.
Project Duration: The project started in July 2019 in Hong Kong and after two years cooperation, the paper cup manufacturer decided to be part of this project. In March 2022, the company Choose Planet A was created with the creator of The Good Cup as major share holder. Today The Good Cup is reaching packaging distributor globally.
Operation Flow: Same process, machine and operation as standard paper cup forming. The Good Cup saves the needs to produce additional plastic lid in the production.

The Good Cup also saves 40% carton space in the entire supply chain as it removes the needs of lid cartons. This means 40% less carbon footprint in terms of transport as well as 40% additional saving too.
Patents: PATENT COOPERATION TREATY: PCT/CN2020/121419