Favly Petfood Il Design Dell'imballaggio di Wolkendieb Design Agency

Il progetto Favly Petfood Il Design Dell'imballaggio di Wolkendieb Design Agency è un vincitore molto stimato del prestigioso 2023 A' Design Award d'Argento nella categoria Design del Packaging.

ArgentoPackaging· 2023

Favly Petfood Il Design Dell'imballaggio

di Wolkendieb Design Agency

Cliente: FAVLY Pet Solutions GmbH

Vincitore del premio A' Design Award d'Argento nella categoria Packaging

25,511

Vincitore del Premio Verificato

Verifica lo Stato del Premio per #146118

Visita il sito Vedi su A' Design Award Comunicato stampa Badge del premio

Colori

Il Design

Informazioni su Favly Petfood Il Design Dell'imballaggio

Favly Petfood mette al centro della propria immagine aziendale la qualità del prodotto, la sostenibilità e la produzione in cortocircuito. L'agenzia di design Wolkendieb ha aiutato il marchio a ottenere un'immagine di marca audace e divertente e nuovi prodotti accattivanti per il cibo per cani. L'agenzia ha supervisionato lo sviluppo della gamma prodotti, il lancio del sito web e ha realizzato il servizio fotografico dei prodotti.

Il Riconoscimento

Informazioni sul A' Design Award d'Argento

Favly Petfood Il Design Dell'imballaggio ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Favly Petfood Il Design Dell'imballaggio sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Favly Petfood Il Design Dell'imballaggio è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: For Favly Petfood, values like naturality, sustainability, close-production-circuit and high-end quality are the heart of their corporate beliefs. To support this message, break the actual codes of the “all-natural” vibe and get a strong recognition on shelves, a colorful, eye-catching and unexpected design was created.
Dimensioni e Confezionamento: The product range consists of three pouches of different sizes and a sausage pack. The small are 130 x 200 x 70 mm, the medium, 180 x 290 x 90 mm and the big ones, 260 x 300 x 110 mm. The meat rolls are 210 x 45 x 45 mm. Different materials were used, and every one can be easily recycled.
Tag: packaging, branding, dogfood, FavlyPetfood, tasties, range, bags, recycling, WOLKENdieb, Aachen
Tecnologia di Produzione: The small pouches are made of FSC certified paper with an alimentary plastic inlay. The big pouches are made of mono-plastic. These materials are designed for easy recycling. All pouches have a resealable airtight zip to ensure a longer aroma. The meat rolls are made of aluminum foil. The logo is placed vertically and serves as a quality seal. To create a visual unity through the whole range, hand-drawn illustrations and bright colors were selected. Each meat variety has its own color scheme.
Sfida Progettuale: The products had to stand out visually from the competition and attract the attention of consumers. The visual concept had to be easily adaptable to the next products the brand wants to launch in 2023. Sustainability, naturalness, high quality and fun should be in the foreground here.
The biggest challenge for the creative team was the very tight timing during which the project was developed from scratch, hand in hand with the CEOs.
Ricerca: The market is flooded with new brands that are riding the "all-natural" trend with their products. Favly Petfood also proclaims this aspect, while claiming a bold and creative identity, and places the well-being of our four-legged friends at the heart of its concerns.
In order to break away from the current “all-natural” paper look trend in pet food packaging design, and to reflect this boldness and freshness, the company has opted for fresh and strong color schemes on their packaging, combined with hand-drawn illustrations of the products.
Ispirazione: Favly Petfood is a young German start-up. Sustainability, low CO2-emission, recycling, regional sourcing & processing are their core motto. The task was to show the quality and naturalness of the brand and product range, as well as to help them stand out on the pet food market with an eye-catching, unexpected packaging design and corporate image.
Durata del Progetto: The project started in June 2022 and ended in October 2022 in Aachen/Germany.
The products are available for purchase online since November 2022 and from selected resellers in Aachen since January 2023.
In addition, the whole project is presented on the Wolkendieb Design agency website.
Flusso Operativo: The range features fully recyclable packaging. The company attaches great importance to quality and sustainability. The bags can be easily torn open, resealed and stored several times after the first use.
Brevetti: Design Copyright: Wolkendieb Designagentur
Membri del Team: Creative Director: Annika Reuber
Junior Art Director: Florian Beser
Art Director: Chloé Krey
Technical Artworker: Margit Jansen
Crediti Immagini: Image #1: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #2: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #3: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #4: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur