Argento Packaging · 2023
Effortless Design del packaging
by E2W Studio
- A' Design Award d'Argento 2023 in Packaging
- CLIENT: E2W Studio
- Estimated Number of Design Views: 26,736
- Verification code 3C668ED691 · Verify this award
Colors
About Effortless Design del packaging
Effortless è un progetto di packaging per un marchio di prodotti personalizzati per la cura dei capelli. Il brand propone oltre 300 soluzioni mirate, definite in base al tipo di capello, all'ambiente in cui si vive e alle abitudini di styling. La confezione riporta esclusivamente informazioni funzionali, organizzate secondo un ordine visivo chiaro, così che funzione ed estetica risultino unificate. Il logo utilizza un carattere sans serif umanistico e il simbolo unisce la lettera E a una precisa linea di scala. Un sistema a griglia variabile, basato su un rapporto di 1 a 1,414, guida ogni impaginazione. Ogni confezione misura 52 mm di larghezza, 52 mm di profondità e 190 mm di altezza.
About the A' Design Award d'Argento
Effortless Design del packaging ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Effortless Design del packaging sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Effortless Design del packaging è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
- Dimensions & Packaging
- Width 52mm x Depth 52mm x Height 190mm
- Tags
- Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
- Production Technology
- The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept. - Design Challenge
- The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
- Research
- Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization. - Inspiration
- Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile. - Project Duration
- The project was completed in 2021.
- Operation Flow
- Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
- Image Credits
- N/A
