Ferro Packaging · 2023
Golden Cat Birra
by Jin Zhang
- A' Design Award di Ferro 2023 in Packaging
- CLIENT: InBev jinlongquan beer (Hubei) Co., Ltd
- Estimated Number of Design Views: 13,145
- Verification code CBC417A1CD · Verify this award
Colors
About Golden Cat Birra
Questa è una birra per il consumo notturno. Il designer ha selezionato il gatto che piace molto ai consumatori come immagine principale da disegnare, in modo che birra possa stabilire rapidamente una connessione emotiva con i consumatori aumentando l'intimità. Allo stesso tempo, il gatto a cui piacciono le attività notturne è molto coerente con il posizionamento del tempo di consumo (consumo notturno) di questo vino. Infine, il designer ha utilizzato anche i classici motivi europei per la decorazione, rendendo l'intera etichetta delbirra piena di delicatezza.
About the A' Design Award di Ferro
Golden Cat Birra ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Golden Cat Birra sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Golden Cat Birra è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
- Dimensions & Packaging
- Width 58mm x Depth 58mm x Height 188mm
- Tags
- Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
- Production Technology
- Glass bottle sticker
- Design Challenge
- The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
- Research
- The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
- Inspiration
- This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
- Project Duration
- The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
- Operation Flow
- Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.
