Burton Chengdu La Vendita Al Dettaglio di Sa and Boo Studio

Il progetto Burton Chengdu La Vendita Al Dettaglio di Sa and Boo Studio è un vincitore molto stimato del prestigioso 2023 A' Design Award d'Oro nella categoria Design di Spazi Interni ed Esposizioni.

OroInterni· 2023

Burton Chengdu La Vendita Al Dettaglio

di Sa and Boo Studio

Cliente: SA and BOO Studio

Vincitore del premio A' Design Award d'Oro nella categoria Interni

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Il Design

Informazioni su Burton Chengdu La Vendita Al Dettaglio

I momenti stimolanti e creativi si verificano di tanto in tanto, l'artista illustratore del team ha disegnato una serie di illustrazioni in stile fumetto per tradurre la guida per l'utente degli attrezzi da neve e lo sviluppo della storia del marchio, ricercando la storia del marchio e i social network in Cina per realizzare rendere il negozio un punto di riferimento e fotografabile è un'altra sfida, il team di progettazione lavora duramente per combinare la tradizionale struttura cinese in legno con la struttura architettonica moderna e riportare la memoria della storia del marchio in questo spazio contrastante è l'obiettivo finale.

Il Riconoscimento

Informazioni sul A' Design Award d'Oro

Burton Chengdu La Vendita Al Dettaglio ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Burton Chengdu La Vendita Al Dettaglio sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Burton Chengdu La Vendita Al Dettaglio crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: The design is inspired by the nature, narrating the theme of a snowy and a sustainable future, and striving to shape Burton Chengdu flagship store into a carrier of One city Two world, The design shall meet both retail need and space itself, meanwhile strengthening the shopping experience of visitors and unique memory therefore establish a stronger relationship between the brand and customers and pass the brand spirit of Burton, passion and sustainability
Dimensioni e Confezionamento: The interior area is 265 sqm, the facade area is about 210 sqm.
Tag: Snowboarding, Sustainable, Recycled, Commercial, Retails, Flagship, Fashion, Chinese, Installation, Sports
Tecnologia di Produzione: We cared about the environmental issues, the facade we used wasted snow gears and construction materials, Since Jake Burton, the founder of Burton and the promoter of snowboarding, made snowboards in his workshop, team recreates his workshop by combining Chinese traditional mortise tenon structure with modern industrial material, Wood and metal build the skeleton of workshop, implying interactions between nature and industry, tradition and innovation, as well as past and future
Sfida Progettuale: The challenge is to translate the heritage and development of this unique brand, since it's not as common as other fashion retail. We work on the props to better fit the snow gear products, as well as differentiate the brand from another sports brand. Another outcome of the research, is the combination of eastern and western architect styles.
Ricerca: The research focused on three main perspectives, first of all, the snowboarding sports itself, and then, the founder of this brand, who significantly influenced the whole industry. The third perspective is about the local elements. For the first perspective, since it is a flagship retail, understanding the market is essential. Also, winter sports is a growing industry in China, which requires more understandings of the connection between the products and this sports. On the other hand, the founder of this brand has very significant influences to this sports, to get a better view of his own experiences will help design.Background research is basically based on the brand's official site. Thirdly, Chengdu is the center of west south area in China, which is a very big market for the brand, so to better embed the local elements in the design is another concern. The methods of research contain internet resources, interviewing the staff, newspaper back in time. After all the research, how to translate the information visually is main concern. Therefore, except for the datas and words collected from resources, the design team created a set of illustration which could be used in design, and be seen by customers, therefore, get a better understanding of the brand and the design.
Ispirazione: Elements of snowboarding are translated into materials and imagery for the viewers to read the brand message of Burton, People, Planet, Sports, is conveyed through the texture, Snowboarding gradually becomes popular while also causing environmental issues, In this case, uses of wasted construction materials from the last merchant and damaged gears supplied by Burton, By decomposing, mixing and reusing, eventually turned out to be the facade, We are committed to build an iconic landmark in the city
Durata del Progetto: The project started in May 2022 in Chengdu, China, and finished in December 2022, and now in In99 Shopping mall in Chengdu
Flusso Operativo: The design team collected the wasted construction wastes from last retail store moved away, and ask Burton for their used snow gears or wasted products, Then we send to the factory to crumble them into ashes, however the color turns out to be not so idea since the product is colorful, Therefore, we add more wasted materials into the crumbled ashes, Then we adhesive the ashes together with the help of the factory workers, The final challenge for the sustainable facade material is waterproof test, the team tried several different media, eventually we let some micro spaces open on surfaces therefore it absorbs the water fast
Membri del Team: Bonnie Liao
Lisa Liu
Pavel Zhu
Crediti Immagini: Image #1: Photographer Liu Wei
Image #2: Photographer Liu Wei
Image #3: Photographer Liu Wei
Image #4: Photographer Liu Wei
Image #5: Photographer Liu Wei
Video Credits: YinTai Group, IN99 Chengdu