Argento Interni · 2023
Meat Festival Interior design di un ristorante
- A' Design Award d'Argento 2023 in Interni
- CLIENT: AJA Architects Associates
- Estimated Number of Design Views: 16,009
- Verification code 69658573BF · Verify this award
Colors
About Meat Festival Interior design di un ristorante
Meat Festival è il progetto d'interni di un ristorante yakiniku giapponese per famiglie a Taipei. Lo spazio di 224 metri quadrati si ispira alle tradizionali feste popolari giapponesi. Fuochi d'artificio, pesca dei pesci rossi, bancarelle di venditori ambulanti e giochi per bambini vengono reinterpretati come elementi progettuali. Grandi bandiere, cassonetti luminosi, strutture ad arco e il colore rosso creano un'atmosfera di festa. Le sedute sono disposte come piccoli chioschi e vetri traslucidi decorati con motivi suddividono la parte superiore di ogni area. Schermi in rete e materiali riflettenti mantengono lo spazio vivace, tutelando al contempo la privacy dei commensali.
About the A' Design Award d'Argento
Meat Festival Interior design di un ristorante ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Meat Festival Interior design di un ristorante sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Meat Festival Interior design di un ristorante è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
- Dimensions & Packaging
- This is the 224 square meters restaurant.
- Tags
- Interior, Commercial, Taipei, Taiwan, AJA
- Production Technology
- The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining.
To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing. - Design Challenge
- The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.
- Research
- Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times.
In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger. - Inspiration
- Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
- Project Duration
- The project started in August 2021 and finished in September 2021 in Taipei.
- Operation Flow
- This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
